Indian Government’s New Regulation on Wireless Radiation & Worldwide Call for Precaution

According to a May 2013 news release in The Economic Times, India may ban import of mobile phones that don’t display their radiation emission levels in September 2013. The Directorate General of Foreign Trade (DGFT) will shortly issue a notification calling for mandatory disclosure of specific absorption rate (SAR) as a pre-condition for future handset imports.

In September 2012, Indian government issued a new mobile radiation law that lowered the exposure limit of mobile handsets from a SAR of 2.0 W/kg to 1.6 W/kg and made it mandatory for wireless device manufacturers to display the SAR values on their handsets.

To understand the rationale behind Indian government’s new regulation, let’s start by understanding what SAR is and what wireless radiation can do to us. Continue reading “Indian Government’s New Regulation on Wireless Radiation & Worldwide Call for Precaution”

The New Pong Case: A Fusion of Art and Science

If you look at our new Pong gold-themed smartphone and iPad® cases, you might think to yourself “that’s exactly what I had in mind!” That’s exactly the reaction we’re hoping for because you, our customers, are the chief inspiration behind this new design. We frequently receive requests from users who want to actually see the Pong technology that makes their cases so unique. The new lattice design on the back lets you see the technology that protects your head and body from wireless energy. We like to call this the fusion of art and science: we use gold plating to protect the Pong antenna from the elements, and the result is an eye-catching, stylish case.

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Pong Loves Moms: Happy Mother’s Day

This coming weekend is Mother’s Day. Traditionally, Mom is showered on her special day with flowers, jewelery, maybe even chocolate. You love mom and want to keep her happy and healthy for years to come — so why not give her a Pong case?

When it comes to smartphones, you may think that it’s teens and young adults dominating the market. Actually, moms are more likely than the general population to own smartphones. A recent survey by Marketing to Moms Coalition’s shows a big increase in smartphone ownership, up from 44% of moms in 2011 to 58% in 2012. And, among the 58% of moms who have smartphones, they are using the phones a lot. Continue reading “Pong Loves Moms: Happy Mother’s Day”

A Progress of Research on Cell Phone Radiation Health Effects

On Jan. 21, 1993, the television talk-show Larry King featured a Florida man named David Reynard, who had filed a tort claim against the cell phone manufacturer NEC and the carrier GTE Mobilnet, claiming that radiation from their cell phones caused or accelerated the growth of a brain tumor in his wife Susan Elen Reynard.

“The tumor was exactly in the pattern of the antenna,” Reynard told King.

Continue reading “A Progress of Research on Cell Phone Radiation Health Effects”

Even James Bond Can Use a Pong Case

Growing up, who didn’t envy the technology that James Bond used on a regular basis to pursue his enemies? One of his many futuristic gadgets has suddenly become reality – the smartphone watch.

Last fall, we learned about the Martian series of watches, which lets you send text messages, search the web, and make phone calls from your wrist without ever having to take your phone out of your pocket. Since then, there have been reports that Apple, Samsung, and Google could launch their much-awaited smart watches later this year.

We’re the first to admit that the watch completely embodies the coolness of James Bond, but from a health and wellness perspective, it also gives Pong a new challenge to tackle.

As you may know, cell phone users can absorb up to 68% of the radiation emitted by your phone. Cell phone radiation is most intense in areas right next to the antenna; it is this intense radiation that poses the greatest risk to the users. The further you are away from your phone, the intensity of cell phone radiation and your risk for exposure decreases.

In fact, cell phone radiation is >100 times less intense at a distance of 10 cm away from the cell phone antenna compared to 1 cm. So as long as your children and other people stay a few inches away from your mobile device when in use, the radiation intensity they are exposed to is very low and should not raise any known health concerns. When your phone is on your wrist, radiation exposure can be increased.

People often ask us “How should I carry my cell phone in my pocket?” and “What side should go towards the body?” We advise that you keep your phone away from your body, but if you must, use a Pong case to effectively protect yourself from unnecessary radiation exposure.

However, thanks to tech innovations like the Martian watch (or the JoeyBra), it’s getting harder to keep your phone away from your body – especially when it’s on your wrist. We do want to educate consumers so they can best benefit from a device while protecting themselves from harmful radiation at the same time.

Pong believes you should adopt a “precautionary principle” in practice. We recommend you take preventive and pro-active approaches, such as using a Pong case on your mobile device to protect you and your loved ones from potentially harmful cell phone radiation, when available. We love scientific and technological innovations, but we also care about protecting people from unnecessary exposure to cell phone radiation.